Established in 2006, the Public Diplomacy Division of India’s Ministry of External Affairs strives to foster a greater understanding of India and its foreign policy concerns. Its mandate enables it to organise and support a broad range of outreach activities, both in India and overseas.
Since Public Diplomacy is a relatively new and rapidly evolving discipline, it is important to clarify what we are all about. Public diplomacy is regarded as the framework of activities by which a government seeks to influence public attitudes in a manner that they become supportive of its foreign policy and national interests. It differs from traditional diplomacy in that public diplomacy goes beyond governments and interfaces primarily with non-governmental individuals and organizations. Furthermore, public diplomacy activities often present many differing views as represented by private individuals and organizations in addition to official Government views and positions. A key facet of Public diplomacy is that it goes beyond unidirectional communication; it is also about listening to a range of actors. Successful public diplomacy involves an active engagement with the public in a manner that builds, over a period of time, a relationship of trust and credibility. It requires systems that acknowledge the importance of an increasingly interconnected world where citizens expect responsiveness to their concerns on foreign policy (and other issues).
For more information visit : http://www.indiandiplomacy.in/default.aspx